Bohemian King beer project: July 2014 - March 2016
The Bohemian King beer project involved realization of two new beer brands brewed exclusively according to Czech traditional beer recipe with the production implementation for the Indian market.
July 2014: Initial request came from the Indian side to find a solution to this project and thus establish long-term cooperation.
September 2015: Finding suitable czech partner from more than 300 bodies with sufficient experience for such a big project.
March 2015: India visit with czech experts for the identification of suitable brewery and technology.
Coordinating the name of beer brand, beer logo, bottle design, special bottle caps, hops and everything else what this project required.
January 2016: Experienced czech brewer flies to India and successfuly brews the first lots of beer there. New beer sits for several weeks to get right taste and quality.
March 2016: Long awaited bottling of the Bohemian King beer finally arrived! Filling up the bottles and shipment of first 11,000 boxes for selling begins.
April 2016: Successful opening ceremony and press conference at Czech Embassy in New Delhi with participation of the Czech Ambassador, Indian partners and AJ TRADE company. In total over 250 guests and delegates tasted great Bohemian King Beer with fantastic feedback.
This project is far from over. First phase is acomplished but we stand at the new beginning.
Indian partners are interested in further expansion of the production and further cooperation
not only in this area.
Our entire team would like to thank to the Indian side for their trust and thank to all our partners who enabled us to collaborate making this project come true.